Dubai to Build Branded City

Binghatti Developers and Mercedes-Benz are partnering to create the world's first Mercedes-Benz branded city in Dubai, named Mercedes-Benz Places – Binghatti City. This ambitious master-planned project in the Meydan area represents a Dh30 billion investment and will span over 10 million square feet. It follows the earlier collaboration, Mercedes-Benz Places Dubai, marking a significant step for both companies.

The development will be a multi-tower branded city integrating residential, retail, leisure, and community elements. Design will be guided by Mercedes-Benz's "Sensual Purity" philosophy. The city is designed to be self-contained, featuring luxury residences, retail boulevards, cultural and leisure areas, parks, mobility hubs, wellness facilities, and dining options.

The agreement was formalized at the Mercedes-Benz Museum in Stuttgart, Germany. Both Binghatti and Mercedes-Benz aim to create a fully integrated living environment within Dubai, translating the brand's values into a residential and urban setting. The official launch of Mercedes-Benz Places – Binghatti City is scheduled for January 14, 2026.