UAE Real Estate Developer Plans Expansion with Upcoming Projects

Relaam, formerly ADCP, a semi-government real estate management company under Ethmar International Holding (EIH), is undergoing a significant rebranding and strategic shift. The company, managing approximately Dh30 billion in assets and generating Dh2.5-3 billion in rental revenue, aims to differentiate itself through service excellence and enhanced customer experience. This includes a major focus on digital transformation and process improvements to improve accessibility for both landlords and tenants.

The company is actively expanding its focus beyond its current residential-heavy portfolio (80%) to include commercial and retail properties. This strategic pivot aims to capitalize on growing opportunities in these sectors. Relaam is also targeting regional expansion, with plans to enter the Gulf Cooperation Council (GCC) countries, specifically Saudi Arabia, Kuwait, and potentially Oman, followed by international expansion.

Relaam's CEO, Fraiwa, expressed strong confidence in the Abu Dhabi real estate market, citing high demand and increasing prices, and anticipates this trend to continue until at least 2030. The company is aligning its strategies with the Abu Dhabi 2030 vision and believes that major projects like the Disney project will further drive market growth. Relaam is actively seeking new clients and will attend Cityscape in Saudi Arabia to explore opportunities in the Kingdom's expanding property management sector.