Luxury Hotel Expansion in the Middle East

The luxury hotel sector's resilience is driving expansion, with Four Seasons leading the charge. Despite economic and geopolitical challenges, the company is actively growing its portfolio, particularly in the Middle East. While monitoring currency fluctuations, especially the US dollar's impact on the euro, Four Seasons remains optimistic due to the region's currency stability. The brand, partly owned by Bill Gates and Prince Al-Waleed bin Talal, aims to reach 180 hotels globally by 2033, up from its current 133.

A key part of this growth includes a new luxury beachfront resort in Al Zorah, Ajman, set to open in 2026. This expansion will feature 23 villas and 74 guestrooms with private terraces overlooking the Arabian Gulf. Four Seasons will take over management in September, operating under a white-label basis until renovations are complete. The resort will offer various amenities, including a fitness center, spa, private beach, and multiple pools, including family-friendly and adults-only options.

Beyond the UAE, Four Seasons is expanding its presence in Africa with a resort in Zanzibar, complementing existing locations. The company also has plans for Four Seasons Hotel Muscat. Saudi Arabia is a significant focus, with multiple hotels planned in Medina, Red Sea, Amaala, and Jeddah Corniche, with openings anticipated later this year or early next year. These projects are part of a broader strategy to secure prime locations and establish "crown jewel" properties within key developments like Dirriyah Gate, Jeddah Tower, and Neom.