Luxury Real Estate Project in Dubai

Natuzzi Expands into Luxury Real Estate with Dubai Project

Natuzzi S.p.A., the renowned Italian furniture company, has announced its foray into the luxury real estate sector with the launch of its first branded residential project, the Natuzzi Harmony Residences, in Dubai. This milestone development marks a strategic move for the company as it aims to enhance its brand presence and profitability worldwide.

The Natuzzi Harmony Residences is a 110,000-square-foot, nine-floor building that offers 50 fully furnished apartments, all designed by Natuzzi and reflecting their signature Mediterranean-inspired style. The project is a result of a partnership between Natuzzi and Peace Homes, a leading real estate developer in the region.

This venture into the luxury real estate market aligns with Natuzzi's strategic growth in the Trade & Contract business. By expanding beyond its core furniture business, the company is seeking to diversify its revenue streams and capitalize on the growing demand for high-end residential properties in Dubai. The Natuzzi Harmony Residences project is expected to further strengthen the brand's global footprint and contribute to its overall profitability.

The launch of the Natuzzi Harmony Residences in Dubai represents a significant milestone for the company as it continues to explore new avenues for growth and innovation. This move into the luxury real estate sector is a testament to Natuzzi's commitment to expanding its reach and delivering exceptional experiences to its customers worldwide.