Dubai real estate agents to delete fake ads

RERA Cracks Down on Property Advertisements

In a move to tighten regulations in Dubai's real estate market, the Real Estate Regulatory Agency (RERA) has introduced new rules for property advertisements. Brokers are now required to advertise the entire off-plan project, rather than just individual units. Additionally, they must obtain advertising permits from RERA and use the specific details provided by developers, including the property number, size, and price.

Failure to comply with these regulations will result in hefty fines. Brokers have been given a five-day window to remove any advertisements that do not meet the new requirements, or face a Dhs50,000 fine. Furthermore, violators will also be suspended from the industry for up to three months.

RERA is also cracking down on duplicate and fake property listings online. Brokers are now mandated to remove property ads once the property is sold or rented out, in an effort to maintain transparency and reduce clutter in the market. The new rule also requires that a single agency take on all responsibilities for a project, rather than sub-contracting different units to multiple agencies.

These measures are aimed at improving the overall transparency and accuracy of the Dubai property market, ensuring that consumers have access to reliable information and reducing the impact of unverified listings.