Entrepreneurial Inspiration at Cairo Event

NEXT by O West, a collaborative event between Orascom Development's O West and MO4 Network, brought together over 100 innovators in Cairo to inspire and empower future business leaders. The event, headlined by entrepreneur Steven Bartlett, host of "The Diary of a CEO" podcast, aimed to provide aspiring entrepreneurs with essential resources, networks, and insights. This initiative reflects the growing business revolution in the Middle East, where startups raised a record $2.3 billion in investments in 2024.

O West, an integrated town developed by Orascom Development, served as the venue for NEXT, specifically utilizing its O Business District (OBD). The OBD is designed to support entrepreneurs and businesses with modern infrastructure, offering office and retail spaces. The event highlighted the importance of cultivating the right mindset, developing resilience, and committing to continuous growth in the evolving business landscape.

Omar El Hamamsy, Group CEO of Orascom Development, emphasized the company's strategy of creating integrated communities that foster innovation and growth. Amy Mowafi, Co-founder and CEO of MO4 Network, highlighted the event's focus on driving change and creating impact through meaningful stories. The OBD is expanding with Phase 2, adding more office, retail, and co-working spaces, along with a new promenade designed to enhance connectivity and engagement.

O West aims to be a driving force in the future of business and innovation in the MENA region by combining modern workspaces, strategic partnerships, and talent development. The event underscored the power of collaboration and storytelling in shaping the future of the business landscape.